GMC Ad Campaign: Headlights

Vertical Ad:

If you think trucks are pretty much alike, take our new one out some inky, dark night.

How did GMC build a better pickup?

• We gave you four headlights instead of the usual two.
• We made our truck ride as smoothly as the family auto.
• We did it with an independent coil suspension in front and leaf springs in back.
• Our safety equipment includes a GM-developed energy-absorbing instrument panel plus many many other items.
• And we offer bucket seats with a center arm rest that converst into a third passenger seat.
• Add V-power or straight sixes.

You might think a pickup this different costs more. Fact is pickups costs about the same. But ours is miles ahead in quality. So if you can get a GMC for the same dough, what's holding you back?

 

Horizontal Ad:

If you think trucks are pretty much alike, take our new one out some inky, dark night.

We put four headlight on our new GMC pickup. Most others only give you two.

• And we give you a ride that is as smooth as the family car. That's because we put an easy-riding independent coil suspension in front. And leaf springs in back.
• Safety equipment includes backup lights, GM-developed energy-absorbing instrument panel, safety door latches and a thick laminated windshield.
• We even offer bucket seats, a center arm rest that converst into a third passenger seat, and thick, deep-pile, nylon carpeting.
• V -power ranges up to 220 h.p.

You might think a truck this different costs a lot more money. It just isn't true. Yet our new pickup is miles apart in sheer quality. So if you can get a GMC for the same dough, what's holding you back? See your GMC Truck dealer. Let him recite chapter and verse just how much difference a name makes in a truck. He'll throw some new light on your truck needs.