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Search Engine Optimized Web Design

At webRight, we believe business websites are meant to generate income.

A SEO designed website will keep your company competitive by having a strong on-line search presence. Remember, your competitor has high rankings in Google, Yahoo, MSN and other search engines and is taking away your customers.

When building a SEO site, your site must:
- have a navigation scheme that crawlers can follow to rank well in the search engines.
- communicate the most important content to search engines and your target audience.
- have consistent layout and design.
- have titles, tags, SEO copy, SEO design and be sure each page has a purpose.

Use a search engine optimization specialist during the design, or redesign of your site, NOT after the site has already been created.

Google Webmaster Guidelines

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in results on Google.com or on any of Google's partner sites.

Design and Content Guidelines:

• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
• Make sure that your TITLE and ALT tags are descriptive and accurate.
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
• Keep the links on a given page to a reasonable number (fewer than 100).

Technical Guidelines:

• Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
• Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
• Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
• Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html to learn how to instruct robots when they visit your site.
• If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
• Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index.

When your site is ready:

• Have other relevant sites link to yours.
• Submit it to Google at http://www.google.com/addurl.html.
• Submit a sitemap as part of our Google Sitemaps (Beta) project. Google Sitemaps uses your sitemap to learn about the structure of your site and to increase our coverage of your webpages.
• Make sure all the sites that should know about your pages are aware your site is online.
• Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.

Quality Guidelines - Basic principles:

• Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
• Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
• Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold that send automatic or programmatic queries to Google.

Quality Guidelines - Specific recommendations:

• Avoid hidden text or hidden links.
• Don't employ cloaking or sneaky redirects.
• Don't send automated queries to Google.
• Don't load pages with irrelevant words.
• Don't create multiple pages, subdomains, or domains with substantially duplicate content.
• Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

To get results have a professionally designed SEO website.

webRight is a small business specializing in best-practice solutions for competitive
rankings in search engines to produce effective conversions rates.