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Google Analytics

Analytics

There are many tools to measure Search Campaigns benchmarks and results. There is a science behind Search Engine Marketing, the analytics!

Web analytics show you where you website traffic is coming from, how visitors are using your website, and most importantly, what you can do to improve your website's performance. This information allows you to track the return-on-investment of campaigns and web effectiveness, then fine-tune your search engine marketing to increase online revenues and lower costs.

To begin the analytics and to provide a benchmark for your campaign webRight starts by reviewing your Google, Yahoo, MSN and AOL indexes. Then I review your page rankings and examine raw data log files.

Once the objectives are determined, and using already established benchmarks, I will work on developing strategies and tactics for your search engine marketing campaign.

Remember if you can't measure performance, ROI, CPA, CPC, pre and post click tracking, you will have difficulties managing your objectives.

Website statistics tracking is a crucial part of running a business website -- it lets you track just about everything that affects your site, from the number of visitors, to when they visited, to what search engine they found your site at, and, most importantly, what search term they used to find your site. Knowing how a visitor found your site is the most vital piece of internet marketing information that you can possibly have for your site.

After each search campaign results are analyzed, web pages are refined through the search engine optimization process.

Google Trends another analytic resource aims to provide insights into broad search patterns. As a Google Labs product, it is still in the early stages of development. Also, it is based upon just a portion of our searches, and several approximations are used when computing your results.

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webRight can use web analytics to change potential customers into customers.