Here is a small list of terms used with Search Marketing. Please visit our home page

webRight specializes in: Search Marketing

Glossary of SEO and SEM related terms:

A successful Search Engine Optimization program allows small and mid-size companies to compete with larger companies. The major search engines do not discriminate against smaller companies.

Search Engine ranking algorithms treat all web pages exactly the same. Everyone has an equal opportunity to achieve a Page One ranking. That's where webRight comes in.

For your conveniece,
I have created the following list of commonly used terms in the Search industry:

Anchor Text
Anchor text refers to the visible text in a link.
For example: < a href="http://www.google.com/" >CLICK HERE< /a >
The " CLICK HERE " part is the Anchor Text

API
Application Programming Interface

ASCII
American Standard Code for Information Interchange

ASP
Microsoft Active Server Pages (file.asp)

ASPX
Microsoft Active Server Page Framework

ATF
Above the Fold

B2B
Business to Business

B2C
Business to Consumer

Back Link
Any inbound link from another page.

BMP
Bitmap (file.bmp)

BTF
Below the Fold

Bot
Abbreviation for robot (also called a spider). This is the software that scans the web for the search engines.

BYTE
1 Byte = A Single Character or Space

CFM
Cold Fusion Markup (file.cfm)

CGI
Common Gateway Interface (file.cgi)

CGI-BIN
Common Gateway Interface - Binary (/cgi-bin/)

CMS
Content Management System

CMYK
Cyan - Magenta - Yellow - Black

Conversion
Conversion refers to the rate that someone comoing to a site follows through with the intended purpose of that site.

CPC
Abbreviation for Cost Per Click.

CPA
Cost Per Acquisition
Cost Per Action

CPL
Cost Per Lead

CPM
Cost Per Thousand

CSS
Cascading Style Sheets (file.css)

CSV
Comma Separated Values

CTR
Abbreviation for Click Through Rate.

DC
Dublin Core

DCMES
Dublin Core Metadata Element Set

DCMI
Dublin Core Metadata Initiative

DHTML
Dynamic Hypertext Markup Language

DMOZ
The Directory at Mozzilla CLICK HERE

DNS
Domain Name System

ECPM
Effective Cost Per Thousand

EPC
Earnings Per Click

FTC
Federal Trade Commission

FTP
File Transfer Protocol

GB - GIGABYTE
1,000,000,000 Bytes = 1,000 Megabytes (Actual number is 1,024 Megabytes)

GIF
Graphics Interchange Format (file.gif)

Google Dance
Up to June, 2003, Google has updated the index for their search engine on a roughly monthly basis. While the update is in progress, search results for each of Google's nine datacenters are different. The positions of a site appears to "dance" as it fluctuates minute to minute. Google may be changing their index calculation method to allow for a continuous update.

GUI
Graphical User Interface

HTM or HTML
Hypertext Markup Language (file.htm or file.html)

HTTP
Hypertext Transfer Protocol

HTTPS
HyperText Transfer Protocol Secure

IBL
Inbound Link

ICANN
Internet Corporation for Assigned Names and Numbers

IM
Instant Messaging

IP
Internet Protocol

IP Address
Internet Protocol Address
The numeric address of a URL address.
Example:
209.150.142.38 this is th IP Address for www.highlandplayers.com

ISP
Internet Service Provider

IT
Information Technology

JPEG or jpg
Joint Photographic Experts Group (file.jpeg or file.jpg)

JS
Javascript (file.js)

JSP
Java Server Pages (file.jsp)

Keyword / Keyphrase
Keywords are words which are used by searchers in search engine.

KB - KILOBYTE
1,024 Bytes

KDA
Keyword Density Analyzer

LAN
Local Area Network

Landing Page
The landing page is a page that has been optimized specifically for a particular set of keyphrases and or product.

Link Farm
A link farm is a group of links on a variety of pages solely for the purpose of increasing link popularity for search engines.

LOL
Laugh Out Loud

LSA
Latent Semantic Analysis

LSI
Latent Semantic Indexing

MB - MEGABYTE
1,000,000 Bytes

Metadata
Data about Data

MSSQL
Microsoft Sequel Server

MySQL
Popular Open Source Database

OBL
Outbound Link

OOP
Over Optimization Penalty

PDF
Portable Document Format (file.pdf)

PERL
Practical Extraction and Report Language

PFI
Pay For Inclusion

PFP
Pay For Performance

PHP
Hypertext Preprocessor (file.php)

PPC
Abbreviation for Pay Per Click.

PNG
Portable Network Graphics (file.png)

POP
Post Office Protocol

PR
Google PageRank

PSD
PhotoShop Document (file.psd)

RAM
Random Access Memory

RED
Redirect Enhancement Directive

RFP
Request for Proposal

RFQ
Request for Quotation

RGB
Red - Green - Blue

ROI
Return On Investment

ROM
Read Only Memory

RSS
Rich Site Summary

RTF
Rich Text Format (file.rtf)

SE
Search Engine

SEM
Abbreviation for Search Engine Marketing.

SEO
Abbreviation for Search Engine Optimization.

SERP
Abbreviation for Search Engine Results Page. This is the position you webpage gets in a search engine.

SMO
Social Media Optimization

SMTP
Simple Mail Transfer Protocol

Spam
With SEO's this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page.

Splash Page
Splash pages are introduction pages to a web site that are heavy on graphics (or flash video) with little text content.

Spoof
Trying to fool or mislead the Search Engines.

SQL
Structured Query Language

SSI
Server Side Includes (file.shtml)

SSL
Secure Socket Layer

STATS
Statistics

SYSOP
System Operator

T1
Network transmission of a DS1 formatted digital signal at a rate of 1.5 Mb/s

T3
Network transmission of a DS1 formatted digital signal at a rate of 45 Mb/s

TB - TERABYTE
1,000,000,000,000 Bytes = 1 Million Megabytes

TIF or TIFF
File extension for Tagged Image File Format (file.tif or file.tiff)

TLD
Top Level Domain

URL
Uniform Resource Locator

VoIP
Voice Over Internet Protocol

W3C
World Wide Web Consortium

WiFi
Wireless Fidelity (aka 802.11 Wireless Networking)

WIKI
Wikipedia

WML
Wireless Markup Language (file.wml)

WWW
World Wide Web

WYSIWYG (Pronounced wizzywig)
What You See Is What You Get - Acronym associated with various HTML editors such as; FrontPage and Dreamweaver which are classified as WYSIWYG editors.

XHTML
Extensible Hypertext Markup Language

XML
Extensible Markup Language (file.xml)

webRight, located in Louisville, Kentucky U.S.A. is making companies
more competitve through SEO and Search Engine Marketing.


	Here is a small list of terms used with Search Marketing. Please visit our home page

Featured Client Noteworthy Studios > Glossary of Terms <		Glossary of SEO and SEM related terms:
		A successful Search Engine Optimization program allows small and mid-size companies to compete with larger companies. The major search engines do not discriminate against smaller companies. Search Engine ranking algorithms treat all web pages exactly the same. Everyone has an equal opportunity to achieve a Page One ranking. That's where webRight comes in. For your conveniece, I have created the following list of commonly used terms in the Search industry: Anchor Text Anchor text refers to the visible text in a link. For example: < a href="http://www.google.com/" >CLICK HERE< /a > The " CLICK HERE " part is the Anchor Text API Application Programming Interface ASCII American Standard Code for Information Interchange ASP Microsoft Active Server Pages (file.asp) ASPX Microsoft Active Server Page Framework ATF Above the Fold B2B Business to Business B2C Business to Consumer Back Link Any inbound link from another page. BMP Bitmap (file.bmp) BTF Below the Fold Bot Abbreviation for robot (also called a spider). This is the software that scans the web for the search engines. BYTE 1 Byte = A Single Character or Space CFM Cold Fusion Markup (file.cfm) CGI Common Gateway Interface (file.cgi) CGI-BIN Common Gateway Interface - Binary (/cgi-bin/) CMS Content Management System CMYK Cyan - Magenta - Yellow - Black Conversion Conversion refers to the rate that someone comoing to a site follows through with the intended purpose of that site. CPC Abbreviation for Cost Per Click. CPA Cost Per Acquisition Cost Per Action CPL Cost Per Lead CPM Cost Per Thousand CSS Cascading Style Sheets (file.css) CSV Comma Separated Values CTR Abbreviation for Click Through Rate. DC Dublin Core DCMES Dublin Core Metadata Element Set DCMI Dublin Core Metadata Initiative DHTML Dynamic Hypertext Markup Language DMOZ The Directory at Mozzilla CLICK HERE DNS Domain Name System ECPM Effective Cost Per Thousand EPC Earnings Per Click FTC Federal Trade Commission FTP File Transfer Protocol GB - GIGABYTE 1,000,000,000 Bytes = 1,000 Megabytes (Actual number is 1,024 Megabytes) GIF Graphics Interchange Format (file.gif) Google Dance Up to June, 2003, Google has updated the index for their search engine on a roughly monthly basis. While the update is in progress, search results for each of Google's nine datacenters are different. The positions of a site appears to "dance" as it fluctuates minute to minute. Google may be changing their index calculation method to allow for a continuous update. GUI Graphical User Interface HTM or HTML Hypertext Markup Language (file.htm or file.html) HTTP Hypertext Transfer Protocol HTTPS HyperText Transfer Protocol Secure IBL Inbound Link ICANN Internet Corporation for Assigned Names and Numbers IM Instant Messaging IP Internet Protocol IP Address Internet Protocol Address The numeric address of a URL address. Example: 209.150.142.38 this is th IP Address for www.highlandplayers.com ISP Internet Service Provider IT Information Technology JPEG or jpg Joint Photographic Experts Group (file.jpeg or file.jpg) JS Javascript (file.js) JSP Java Server Pages (file.jsp) Keyword / Keyphrase Keywords are words which are used by searchers in search engine. KB - KILOBYTE 1,024 Bytes KDA Keyword Density Analyzer LAN Local Area Network Landing Page The landing page is a page that has been optimized specifically for a particular set of keyphrases and or product. Link Farm A link farm is a group of links on a variety of pages solely for the purpose of increasing link popularity for search engines. LOL Laugh Out Loud LSA Latent Semantic Analysis LSI Latent Semantic Indexing MB - MEGABYTE 1,000,000 Bytes Metadata Data about Data MSSQL Microsoft Sequel Server MySQL Popular Open Source Database OBL Outbound Link OOP Over Optimization Penalty PDF Portable Document Format (file.pdf) PERL Practical Extraction and Report Language PFI Pay For Inclusion PFP Pay For Performance PHP Hypertext Preprocessor (file.php) PPC Abbreviation for Pay Per Click. PNG Portable Network Graphics (file.png) POP Post Office Protocol PR Google PageRank PSD PhotoShop Document (file.psd) RAM Random Access Memory RED Redirect Enhancement Directive RFP Request for Proposal RFQ Request for Quotation RGB Red - Green - Blue ROI Return On Investment ROM Read Only Memory RSS Rich Site Summary RTF Rich Text Format (file.rtf) SE Search Engine SEM Abbreviation for Search Engine Marketing. SEO Abbreviation for Search Engine Optimization. SERP Abbreviation for Search Engine Results Page. This is the position you webpage gets in a search engine. SMO Social Media Optimization SMTP Simple Mail Transfer Protocol Spam With SEO's this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Splash Page Splash pages are introduction pages to a web site that are heavy on graphics (or flash video) with little text content. Spoof Trying to fool or mislead the Search Engines. SQL Structured Query Language SSI Server Side Includes (file.shtml) SSL Secure Socket Layer STATS Statistics SYSOP System Operator T1 Network transmission of a DS1 formatted digital signal at a rate of 1.5 Mb/s T3 Network transmission of a DS1 formatted digital signal at a rate of 45 Mb/s TB - TERABYTE 1,000,000,000,000 Bytes = 1 Million Megabytes TIF or TIFF File extension for Tagged Image File Format (file.tif or file.tiff) TLD Top Level Domain URL Uniform Resource Locator VoIP Voice Over Internet Protocol W3C World Wide Web Consortium WiFi Wireless Fidelity (aka 802.11 Wireless Networking) WIKI Wikipedia WML Wireless Markup Language (file.wml) WWW World Wide Web WYSIWYG (Pronounced wizzywig) What You See Is What You Get - Acronym associated with various HTML editors such as; FrontPage and Dreamweaver which are classified as WYSIWYG editors. XHTML Extensible Hypertext Markup Language XML Extensible Markup Language (file.xml)






	webRight, located in Louisville, Kentucky U.S.A. is making companies more competitve through SEO and Search Engine Marketing.


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Here is a small list of terms used with Search Marketing. Please visit our home page

Glossary of SEO and SEM related terms:

webRight, located in Louisville, Kentucky U.S.A. is making companies more competitve through SEO and Search Engine Marketing.

webRight, located in Louisville, Kentucky U.S.A. is making companies
more competitve through SEO and Search Engine Marketing.