A short update from the owner of this site to you.
Hello valued customer,
This site is outdated and captures a moment in search
engine optimization (SEO) history from 2007.
Although the site has not been updated in 7 years, there are some valid digital marketing and effective business principles that are still in use today. Over the last 7 years I have been very active within the search marketing industry and continue to expand capabilities for successful business solutions.
Please continue to read through these pages and enjoy. Don't be surprised if some external links are broken because another website is no longer there. Just hit the back button and continue looking around.
Search marketing continues to evolve. Google and Bing now process information much better today then they did in 2007. Using outdated SEO tactics to get higher rankings may be considered spam in 2014 and lower your search visibility.
Today, the most important elements to watch for are page load times and responsive web design. Also be sure you are continuing to create high quality content.
Feel free to contact me to discuss how marketing your site in search engines is best accomplished by using the latest and most effective search strategies and best practices.
Take a look at the resources tab on the left and see what happened to those search engines you don't hear about anymore. What ever happened to Netscape Search ???
webRight's 4 best and cheapest promotional tools for small business.
#1. The Business Card
In today's world of low cost, quality color printing using digital imaging, small business owners have no excuse for NOT having hundreds of this number one promotional tool. Why is your business card the most important marketing tool you'll ever invest in? Because people remember people. Give out your card to every new person you've discussed your business with.
#2. Build a Website
Louisville people want to learn about you, your services, and to see your work. If you don't have a website, it's true - really, people in Louisville will not take you as seriously as the business owner that has a strong visual web presence.
Email lets you send text, photos, video, sound and information about your business.
Can your phone message or print ads do that? Nope.
Ask yourself, "Would my customer like to see my latest creation? Would my customer appreciate a reminder of my next event or sale?" If you've answered yes to either of those questions, consider collecting email addresses from all of your customers. Then mark one day every 3 months in your calendar...and send them an email with information you know they would appreciate and want to buy your product or service.
#4. Search Marketing
In a Dollar for Dollar comparison to other forms of advertising Search Engine Marketing it is the hottest, most cost efficient medium to attract customers. Search Marketing is what we do best at webRight.
Search Marketing has become one of the single most important factors when designing and promoting your Web Site.
Unlike many of our competitors providing "canned" services, webRight has been involved with competitive analysis since 1997 and applies this information to the practice of Search Engine Optimization, or more commonly known as SEO.
Search Engine Optimization also known as SEO consists of several different procedures to promote your site in the major search engines. If is a proven fact that over 61% of all search engine traffic is now coming from Google, and it is therefore the standard that we use when working on your site.
Louisville businesses should be aware that the first step of the SEO process is to understand your Internet Marketing requirements, your product and services strengths & weaknesses. In general webRight can do a better job for you if we know your business and your product and services channels. webRight is different from most Search Engine Optimization consultants in that our background came from formal web training before we entered the SEO arena many years ago.
be successful on the Internet you must be listed and ranked high
on the most popular search engines such as Google, Yahoo, MSN Live Search,
Factbites, Snap and Ask.
a small SEO (Search Engine Optimization) business in Louisville, Kentucky specializing in best-practice solutions for competitive
rankings. In fact, no matter how much splash your site
has or how great your content is, if you can't get listed in
the first couple of pages of a search engine's
you won't even be noticed.
Quality Louisville SEO Guidelines - Basic principles:
- Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
- Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
- Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold that send automatic or programmatic queries to Google.
engine optimization (SEO) and positioning should always be
the first and
most important concern of any web
webRight uses quality SEO methods to
help achieve better positioning and ranking for you in
search engines. The end result can produce effective conversions rates for your business or organization.
It takes more than a website to be successful on the web.
If your target audience cannot find you on the Web,
why build a Web site in the first place?